Here's a small taste of the hundreds of recipes I've written.
Love your leftovers
A feature from the Ginger Pig Christmas campaign 2013. I created and photographed the recipes, and wrote the copy. The campaign was used across social media during the week after Christmas day, and the recipes were used to develop PR leads; one was picked up by the Telegraph, featuring in print and online.
Hubbub recipe section
Designed to inspire customers, provide content for social media and newsletters and encourage order frequency, I created the recipe section from scratch, including recipe creation, writing, and information architecture, as well as acting as home economist for photography. The Hubbub recipe section has the added complexity in that all ingredients contained in the recipes must be sold by the business – a fun and creative challenge!
In response to a pal's cry for healthy-eating help, a small collection of salad dressing ideas to add a bit of zing and zip to leaves and vegetables.