NEW PRODUCT DEVELOPMENT
It all comes down to one thing: someone is trying to choose their dinner. Between critical paths, category management, factory processes and all the other industry jargon, it’s easy to forget that. If you make someone happy – entice, charm and satisfy them – they'll come back. If you make their dinner great, they won’t forget it. I’ve developed successful, profitable products and I’d love to help you do the same.
Helping you and your team stay innovative and inspired, whether linked to specific briefs and blue-sky projects or creating an inspiration pipeline and embedding good creative practise. Let me organise your food and drinks inspiration tours, feed you regular trends and insight, literally feed you an inspirational tasting menu and keep you on your creative toes.
EXISTING PRODUCT DEVELOPMENT
Making food taste better and cost less. I can help you clean up the ingredients deck, improve nutritional content and health credentials, audit the recipe or production process and generally make things tastier and more cost efficient.